Post by account_disabled on Jan 24, 2024 1:05:58 GMT -5
Apart from the end-of-year holidays, the summer vacation period is undoubtedly one of the most popular. In this article we have studied the planning and execution of digital marketing strategies in the travel industry. See our tips for building the best campaigns below. From video ads to sponsored content, we see strategies that perform well regardless of category. For video campaigns, focus on specific actions, while for sponsored content and social media ads, colors and photos are more important for high performance. Video campaigns: subject in motion Physical activities lead to better performance in video campaigns . This is great news for travel marketers, who find it easy to keep video subjects on the move in beautiful locations.
We analyzed the top 2000 web campaigns based on visibility and com B2B Email List pletion rate . Beyond creativity, here are ways a video can shine: Make long videos from 15 seconds-1 minute. Include company/agency logo. Add subtitles - 85% of Facebook videos are watched without sound, so make sure you add text. Place powerful CTAs (calls to action). Sponsored content: use high-quality images with bright colors The images that have the highest click-through rates (CTRs) for travel brands are those in full color, not black and white. Close-up photos perform better than those from a distance. Also, images with illustrations are preferred over photos. What about keywords? In sponsored and creative content:
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“dangerous”, “destination”, and “world” can increase the CTR rate by more than 101%! Targeting: consumers want content around travel on Tuesdays and Thursdays Use platforms like Booking and Airbnb to see what options are available. Also focus on finding the best time when customers are online "ready for vacation". Surprisingly, there are more of them on Tuesday and Thursday. Although we are talking about summer, it should be noted that the month of December is a big focus for travel marketers. Summer vacations are often booked months in advance. Finally, some inspiration Adapted from Taboola.
We analyzed the top 2000 web campaigns based on visibility and com B2B Email List pletion rate . Beyond creativity, here are ways a video can shine: Make long videos from 15 seconds-1 minute. Include company/agency logo. Add subtitles - 85% of Facebook videos are watched without sound, so make sure you add text. Place powerful CTAs (calls to action). Sponsored content: use high-quality images with bright colors The images that have the highest click-through rates (CTRs) for travel brands are those in full color, not black and white. Close-up photos perform better than those from a distance. Also, images with illustrations are preferred over photos. What about keywords? In sponsored and creative content:
' Buttage.net/wp-content/uploads/2024/01/b2b-email-list-1.png[/img][/url]
“dangerous”, “destination”, and “world” can increase the CTR rate by more than 101%! Targeting: consumers want content around travel on Tuesdays and Thursdays Use platforms like Booking and Airbnb to see what options are available. Also focus on finding the best time when customers are online "ready for vacation". Surprisingly, there are more of them on Tuesday and Thursday. Although we are talking about summer, it should be noted that the month of December is a big focus for travel marketers. Summer vacations are often booked months in advance. Finally, some inspiration Adapted from Taboola.