Post by account_disabled on Dec 31, 2023 23:27:00 GMT -5
After Puma and Neymar made their "marriage" public last September , their first joint campaign now arrives. And it is a campaign brimming with adrenaline. In "Drive Them Crazy" the Brazilian football star demonstrates his phenomenal football skills with the new Future Z boots from Puma on his feet. And he manages to drive crazy not only his opponents but also his fans. “Drive Them Crazy,” a 99-second spot, exudes pure madness , a madness intensified to infinity and beyond by the pounding score of Divine Music and the extraordinarily fast-paced verses of rapper Tracy De Sá. The French agency Lafourmi signs the latest Puma campaign , focused solely and exclusively on digital media and social networks.
For its new campaign, the German sporting goods manufacturer relies not only on its own 2.0 channels but also on the bustling 2.0 platforms of its new brand ambJarvis' Buttador. If you do not see the embedded Phone Number List video correctly, click here Neymar has a whopping 250 million fans on Facebook, Twitter and Instagram. It is no wonder if we take into account that the Paris St. Germain striker is one of the most popular footballers in the world. For some years now, traditional advertising has been secondary for Puma , which prefers to invest its marketing budgets in cooperation agreements with athletes, clubs and sports Jarvis' Buttociations and also in digital channels, particularly social networks. According to the figures considered by Nielsen, which do not take into account sponsorships and social networks, Puma invested just 415,000 euros in advertising in 2019.
DATA SHEET Advertiser: Puma Title: «Drive Them Crazy» Agency: Lafourmi Creative lead: Julien Hablainville, Xavier Yönter, Clément Cimarro Copywriter: Clément Cimarro Strategic planning: Jordane Rabute Puma account managers: Marvyn Lépine, Louis Pierre Adolphe Agency management: Céline Jobert & Thibaut Cornet TV Producer: Barbara Vaira Production company: Adeus Production: Arthur Parratte / Evan Djenki Production: Adrien Lagier & Ousmane Ly Director of photography: Nicolas Loir Production director: Rémy Solomon Post-production director: Christelle Dyvrande Editor : Alexis Benot Grading: Mathieu Caplanne Post-production: Paume Sound: Kouz Co-production executive.
For its new campaign, the German sporting goods manufacturer relies not only on its own 2.0 channels but also on the bustling 2.0 platforms of its new brand ambJarvis' Buttador. If you do not see the embedded Phone Number List video correctly, click here Neymar has a whopping 250 million fans on Facebook, Twitter and Instagram. It is no wonder if we take into account that the Paris St. Germain striker is one of the most popular footballers in the world. For some years now, traditional advertising has been secondary for Puma , which prefers to invest its marketing budgets in cooperation agreements with athletes, clubs and sports Jarvis' Buttociations and also in digital channels, particularly social networks. According to the figures considered by Nielsen, which do not take into account sponsorships and social networks, Puma invested just 415,000 euros in advertising in 2019.
DATA SHEET Advertiser: Puma Title: «Drive Them Crazy» Agency: Lafourmi Creative lead: Julien Hablainville, Xavier Yönter, Clément Cimarro Copywriter: Clément Cimarro Strategic planning: Jordane Rabute Puma account managers: Marvyn Lépine, Louis Pierre Adolphe Agency management: Céline Jobert & Thibaut Cornet TV Producer: Barbara Vaira Production company: Adeus Production: Arthur Parratte / Evan Djenki Production: Adrien Lagier & Ousmane Ly Director of photography: Nicolas Loir Production director: Rémy Solomon Post-production director: Christelle Dyvrande Editor : Alexis Benot Grading: Mathieu Caplanne Post-production: Paume Sound: Kouz Co-production executive.