Post by account_disabled on Mar 6, 2024 23:58:49 GMT -5
First, let's try to understand what Marketing Operations means . Of all the definitions available, the most fitting seems to us to be that of Hubspot, according to which Marketing Operations is " a generic expression that describes the people, processes and technologies that fuel the company's marketing strategy and increase its chances of success ". In other words, the aim of Marketing Operations is to create a synergy between the three pillars highlighted by Hubspot (people, processes, technologies), in order to maximize the effectiveness of the marketing strategy pursued at a company level. Marketing Operations, in pratica In more practical terms, MOps teams are called upon to develop, implement and manage optimized work processes and methodologies .
Their objective is to create a framework that efficiently links Germany Phone Number the professionals involved (Marketing Manager, Marketing Specialist, Content Specialist, SEO Specialist, Copywriter...), which provides processes and a structured working method, and stimulates communication between the divisions involved ( marketing, sales and service, first and foremost), breaks down data silos and provides all the technology necessary to realize the ultimate goal of the marketing strategy. In concrete terms, this means dealing with: design, optimize and supervise processes with a systemic approach; evaluate and implement the solutions that make up the MarTech stack; train and update the professionals involved; encourage the development of communication channels between different divisions; define metrics and KPIs; coordinate departments; design integrations between the various tools of the MarTech stack; make data available to all divisions. Marketing Operations: why they are necessary At this point, you might ask yourself why Marketing Operations are so essential.
Generally speaking, this depends on a mix of different factors: various professionals involved; poor communication between divisions, hence independent tools and data silos; processes not always optimized or supervised in a timely manner; MarTech stack increasingly heterogeneous and complex. On the positive side, McKinsey analysts believe that marketing operations can deliver an increase in marketing effectiveness, as measured by ROI and customer engagement metrics, of between 15 and 25%. The same analysts, however, underline how 84% of marketers still do not follow - for example - a formally defined content strategy nor do they have a content supply chain governed by well-defined rules. In complex ecosystems, including dozens of agencies, production studios and independent partners, the absence of a consolidated and effective operational framework has the sole effect of significantly increasing costs (up to +25%) without this resulting in in a corresponding return on investment.
Their objective is to create a framework that efficiently links Germany Phone Number the professionals involved (Marketing Manager, Marketing Specialist, Content Specialist, SEO Specialist, Copywriter...), which provides processes and a structured working method, and stimulates communication between the divisions involved ( marketing, sales and service, first and foremost), breaks down data silos and provides all the technology necessary to realize the ultimate goal of the marketing strategy. In concrete terms, this means dealing with: design, optimize and supervise processes with a systemic approach; evaluate and implement the solutions that make up the MarTech stack; train and update the professionals involved; encourage the development of communication channels between different divisions; define metrics and KPIs; coordinate departments; design integrations between the various tools of the MarTech stack; make data available to all divisions. Marketing Operations: why they are necessary At this point, you might ask yourself why Marketing Operations are so essential.
Generally speaking, this depends on a mix of different factors: various professionals involved; poor communication between divisions, hence independent tools and data silos; processes not always optimized or supervised in a timely manner; MarTech stack increasingly heterogeneous and complex. On the positive side, McKinsey analysts believe that marketing operations can deliver an increase in marketing effectiveness, as measured by ROI and customer engagement metrics, of between 15 and 25%. The same analysts, however, underline how 84% of marketers still do not follow - for example - a formally defined content strategy nor do they have a content supply chain governed by well-defined rules. In complex ecosystems, including dozens of agencies, production studios and independent partners, the absence of a consolidated and effective operational framework has the sole effect of significantly increasing costs (up to +25%) without this resulting in in a corresponding return on investment.