Post by nelsonelias on Feb 27, 2024 2:10:34 GMT -5
Don't get me wrong, conversions are important. We won't try to convince you otherwise! The concept I want to convey, however, is another: a focus on traffic generation instead of conversion optimization is almost always the right place to invest energy and attention. I said "almost"! Of course, if you're driving traffic to your website and not converting, conversion optimization may be something you need to worry about. Most of the time, however, you are converting traffic, but not as much as you would like and this leads to focusing efforts on conversion optimization. 74% of companies rate lead conversion and its % rate as the top priority , pushing website traffic to second place. But it's true? Sure, it's a way of doing things.
But is it always the best way? This is the question we want you to think about. Let's start by listing the four reasons why a focus on traffic, in some cases, is more profitable than a focus on conversions. Increase sales through the company website: Traffic increases the number of conversions how to increase sales with a website What if I told you that quality traffic directly increases the number of conversions you will Country Email List receive? Would you believe me? Well, you don't have to. Conversion rates are notoriously low. A national average tells us that approximately 4 out of 100 people who visit your website will convert. Take a minute to think about it, what can be done? Trying everything to increase your conversion rate by 1%, only to get a little more sales per 100 visitors? I think there is a much better solution.
Increase traffic. Even with an unsatisfactory conversion rate, you can increase the number of customers by increasing the amount of traffic . Imagine increasing your website traffic by 500 people. Jarvis' Buttuming a 4% conversion rate (in some circumstances and markets it is much higher), that's 20 new customers or leads. how to increase sales with a website Take, for example, the same scenario, but suppose you worked to increase the conversion rate, instead of traffic, by 1%. How many extra conversions will they get you? Thinking about our 100 hypothetical visitors, five. Definitely less exciting scenario, compared to an equally high amount of work. Attracting traffic to your website and building relationships with the people who come is critical in today's digital business.
But is it always the best way? This is the question we want you to think about. Let's start by listing the four reasons why a focus on traffic, in some cases, is more profitable than a focus on conversions. Increase sales through the company website: Traffic increases the number of conversions how to increase sales with a website What if I told you that quality traffic directly increases the number of conversions you will Country Email List receive? Would you believe me? Well, you don't have to. Conversion rates are notoriously low. A national average tells us that approximately 4 out of 100 people who visit your website will convert. Take a minute to think about it, what can be done? Trying everything to increase your conversion rate by 1%, only to get a little more sales per 100 visitors? I think there is a much better solution.
Increase traffic. Even with an unsatisfactory conversion rate, you can increase the number of customers by increasing the amount of traffic . Imagine increasing your website traffic by 500 people. Jarvis' Buttuming a 4% conversion rate (in some circumstances and markets it is much higher), that's 20 new customers or leads. how to increase sales with a website Take, for example, the same scenario, but suppose you worked to increase the conversion rate, instead of traffic, by 1%. How many extra conversions will they get you? Thinking about our 100 hypothetical visitors, five. Definitely less exciting scenario, compared to an equally high amount of work. Attracting traffic to your website and building relationships with the people who come is critical in today's digital business.