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explain the issues to consider in the cookieless era and seven steps to develop a new data strategy . read the material chapter Summary about CDP and DMP If you're looking for a product to help you achieve broader marketing goals or build a specific customer profile , CDP is the way to go . typical audience and increase your advertising reach and revenue , a DMP is for you. But for now, remember that it's not always a matter of choosing one or the other .
By leveraging both foundations , many companies can more effectively understand and target their audiences . CDPs and DMPs can take your company's marketing strategy to the next level. Both foundations help you integrate data latestdatabase.com from multiple sources , understand your audience , and build meaningful and relevant experiences at scale . Click here to learn more about how Adobe 's CDP product, Adobe Real-Time CDP, can help your business . If you're considering adding a DMP to your technology ecosystem , learn more about Adobe Audience Manager in this 2 -minute overview video .
chapter Related Documents How to deal with cookie data regulations The use of external data related to customer insights is becoming increasingly difficult . We will explain the background and trends of this era , as well as policies that companies can take . Read the report A new data strategy for retail companies What is the data foundation for adapting to the cookieless era We will explain data strategies that can be applied in the future after the abolishment of third-party cookies, which many companies used for personalization measures . read guide next step To learn more about Adobe Experience Cloud , a leader in customer understanding and data utilization , including CDP and DMP , please contact us . Adobe Experience Cloud implementation consultation Learn how Adobe